We believe travel is about discovering the soul of a place — a nondescript coffeehouse that makes you see a city from a new perspective, or a local bar that turns into the highlight of the night. A great trip isn’t only about where you go. It’s about what draws you in, what lingers in the memory, and what makes a place feel alive.
We create city guides, neighbourhood guides, nightlife picks, stays, inspiration and queer travel recommendations shaped by a distinctly queer male point of view — one that values atmosphere, style, local character, social energy and the thrill of finding somewhere that feels exactly right.
Travel has given us some of our favourite memories — the excitement of arriving somewhere new, the pleasure of learning a city’s rhythm, and the feeling that some places stay with you long after you leave.
As queer men, we’re drawn not just to what is famous, but to what has atmosphere, beauty and allure. Again and again, we found ourselves searching for guides that understood queer travel is not only about safety and inclusion, but also about desire, aesthetics, nightlife, culture and excitement.
Apollo grew out of that search: the guide we were always looking for, shaped by our own curiosity and sensibility.
The Birth of Apollo
At 12, I spent my weekends coding on my Commodore 64. One of my first programs let users select a country and see its flag.
Rich calls it my “flags project,” and he may be right: Apollo feels like the grown-up version of that early curiosity — a curated queer guide for world-curious travellers like us.
The flags project.
What's in a Name?
Apollo was the Greek god of music, poetry, beauty and light — a fitting namesake for a travel brand shaped by atmosphere, artistry and allure.
He also loved Hyacinthus, a beautiful young man whose death he mourned by transforming his spilled blood into the hyacinth flower. The name carries an undertone of male beauty, desire and remembrance.
The original queer hero.
If you are drawn to places with atmosphere, style, story and possibility, you’re in the right place. Explore the guides, follow your curiosity, and let Apollo help you discover the cities, stays and experiences that are actually worth your time.
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